About Us

Chris Neilands

Chris Neilands image

Chris is a leadership coach and consultant with more than 20 years experience supporting the personal and professional growth of others. Chris founded Affinity Leadership Group, a coaching and consulting practice based in Atlanta in 2011. She works with a wide range of organizational and individual clients across North America and has a solid track record of helping her clients raise the bar and realize greater leadership potential and impact.

Affinity Leadership Group works with organizational clients including large Fortune 500 companies, public and private entities and non-profit organizations. Chris enjoys working with clients with different backgrounds including artists, engineers, teachers, entrepreneurs, writers, physicians and business executives. Chris dedicates time to understand her clients and their personal aspirations. She works with them to create a roadmap; identify potential obstacles; and take bold actions that propel them towards their desired outcomes. She is known for her personalized service and unwavering support on the journey.

Chris has led several large-scale leadership development engagements for organizational clients. She has experience designing content, delivering coaching and workshops and managing projects for numerous clients. She has delivered over 2000 hours of coaching since 2011 to a wide range of clients. Prior to launching her own business, Chris spent 16 years working for two major universities in leadership roles. She worked for the MBA programs at The University of Georgia and Purdue University in marketing, career management and leadership development. In these roles, she had extensive experience leading teams and projects involving a wide range of stakeholders. She has managed the leadership coaching component of the MBA programs at the Terry College of Business and has served as a coach for the past eight years. Chris also has five years of corporate human resources experience with a large financial services company. She provided human resource expertise to line managers on a range of issues from: recruiting, staffing, training, performance management and employee relations.

Chris earned her bachelor’s degree in human resource management and master’s degree in education administration from Purdue University. She completed a rigorous training program through the Coaches Training Institute (CTI) and is a Certified Professional Co-Active Coach (CPCC). She is also certified as a Professional Certified Coach (PCC) through the International Coach Federation. Chris is certified in The Leadership Circle Profile (360 Assessment), The Leadership Circle Culture Survey and the Myers-Briggs Type Indicator. When she isn’t working, Chris enjoys hiking and climbing in beautiful parks and discovering new places off the beaten path. She resides in Atlanta, GA with her two frisky cats, Milo and Jezebel.


  • Quotes

    “You must be the change you wish to see in the world.”

    ~ Mahatma Gandhi

  • Testimonials

    “The combination of 360 assessment data and a personal leadership coach is quite powerful. I didn’t realize how much impact I had on my team or in my organization until I received my assessment report. I have been able to leverage my strengths more fully and operate at a much higher capacity than ever before.”

    – Director, Technology Industry

  • Resources

    Learn more about the tools, books, and organizations that influence our practice.